If you are marketing yourself, ideally you'll be able to use your first and last names (johnsmith.com or janesmith.com). Even if you aren't marketing yourself, it's not a bad idea to register your name as a domain now, in case you want to use it in the future. If you are marketing your business, you should see if your business name (yourbusiness.com) is available.
InfusionSoft is the tool of choice for serious marketers. If you run a six figure online business or have a list larger 50,000 subscribers, this may be the tool for you. InfusionSoft combines your shopping cart with email marketing, so you can do complex things like segregate your buyers from your subscribers or mail specific sequences to specific people. You can also send physical postcards from InfusionSoft. InfusionSoft isn’t cheap. The monthly subscription is in the hundreds, and there’s a four figure setup fee. It’s geared towards companies that are already successful and need powerful solutions, rather than startups.
The user gets his or her own Web server but is not allowed full control over it (user is denied root access for Linux/administrator access for Windows); however, they are allowed to manage their data via FTP or other remote management tools. The user is disallowed full control so that the provider can guarantee quality of service by not allowing the user to modify the server or potentially create configuration problems. The user typically does not own the server. The server is leased to the client.
Once the merchant has obtained a merchant account, whenever a customer purchases an item with a credit or debit card, the merchant submits the purchase transaction information to its acquiring bank, which will then submit it through the card association network to the card holder’s issuing bank. The issuing bank will approve or decline the charge and bill the card holder the amount due to the merchant.
According to the same TechRepublic article mentioned earlier, however, AWS’s pricing models are a bit difficult to navigate and figure out just how much you’ll be paying each month. The costs can vary based on features and how much traffic your site gets. So, if your online business is scaling rapidly, your bottom line might be impacted by AWS’s hosting costs.
I won’t get into too much detail here, because we do have an entire article on how to sell your course on live webinars (see link below). But the basic premise is to invite your email subscribers to a live webinar where you will share some of your best advice upfront before presenting your course. The great thing about hosting live webinars is they allow you to spend some time educating and interacting with your prospective students (which helps them get to know, like and trust you) before you invite them to sign up for your course.
The availability of a website is measured by the percentage of a year in which the website is publicly accessible and reachable via the Internet. This is different from measuring the uptime of a system. Uptime refers to the system itself being online. Uptime does not take into account being able to reach it as in the event of a network outage. A hosting provider's Service Level Agreement (SLA) may include a certain amount of scheduled downtime per year in order to perform maintenance on the systems. This scheduled downtime is often excluded from the SLA timeframe, and needs to be subtracted from the Total Time when availability is calculated. Depending on the wording of an SLA, if the availability of a system drops below that in the signed SLA, a hosting provider often will provide a partial refund for time lost. How downtime is determined changes from provider to provider, therefore reading the SLA is imperative. Not all providers release uptime statistics. Most hosting providers will guarantee at least 99.9% uptime which will allow for 43m of downtime per month, or 8h 45m of downtime per year.
An uptime guarantee from a web host basically says “We promise that your website will be online __% of the time during this billing cycle.” The best web hosts will set that guarantee as close to 100% as possible, and that’s exactly what you should be looking for. By having this guarantee in place, you’re assured compensation from your host in the case that there is a server outage or something else takes your site down.
Acquirers/Acquiring banks are registered members of a card network, such as MasterCard or Visa, and accept (or acquire) transactions on behalf of those debit and credit card networks, for a merchant. The card network connects acquiring banks to issuing banks so that a customer transaction can be verified. Whenever a cardholder uses a debit or credit card for a purchase, the acquiring bank will either approve or decline the transactions based on the information the card network and issuing bank have on record about that card holder’s account.
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Payment processors enable merchants to receive debit or credit card payments online by providing a connection to an acquiring bank. These processors perform many functions, such as evaluating whether transactions are valid and approved, using anti-fraud measures to assure that a purchase transaction is initiated by the source it claims to be. Processors are held to standards and regulations organized by credit card associations. These standards include rules regarding fraud, chargebacks, and identity theft.
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