The most important thing to consider about your site is the content, as this will be what draws people to visit and keep reading. Consider what you want your site to be about, whether it’s your business or a blog on a specific topic. Consider carefully because this will determine your web design direction, too. Once you’ve got some content ideas and a concrete plan, you’re ready to start your site building adventure.
Web design skills are highly valuable in the job market and maybe you’ve thought it’s something you want to pick up. Building a website from scratch will give you the tools to create and customize a site exactly as you see fit. There’s a higher learning curve but a greater reward, as knowing HTML will allow you to fine-tune your site design and carry those skills forward to expand and update the site with ease.
Using WordPress to create your site is a similar experience to using a website builder in terms of process. Which platform you should use is a matter of preference. It depends on which one feels most intuitive to you and gives you the most flexibility for your site design and maintenance. A big advantage of going with WordPress is the large community of support, both official and from other WP software users.
Essentially, you can tell Office Autopilot what to do if certain things occur. For example, if a customer places an order, you can send an order to your fulfillment house to fulfill that order. Or if a customer leaves, you can send them a last minute special offer. Just select the trigger for the action, then select what list it applies to then select what to do when that action is trigger.
The first step to creating a website, no matter which approach you decide to use, is selecting a web hosting service and a domain name. The web host is the company that provides the server and storage space for your site and gives the online world access to your brand. The domain name, on the other hand, is the URL (e.g., www.hostingadvice.com) that people use to navigate directly to your site.
Whichever website builder you’ve chosen, you’ll have an extensive selection of design templates to choose from. Generally speaking, the better your plan, the more templates you’ll have access to. The top builders provide hundreds of templates across dozens of categories. Whatever the focus of your site is, there will be a template for it. For example, if you’re thinking of starting a fitness website, most builders will let you filter your template search accordingly.
When building your site, you’ll want to organize your files into folders according to the structure you want your site to appear in. For example, you might create a folder for your About page that has your main about.html file as well as any related CSS that adds style to your site and other HTML files that support that content. When adding links throughout your site to your site’s pages, you will reference their folder location in the directory where you store your files.
Aweber and GetResponse. Technically you can make any email autoresponder service work, but you'd have to be strategic about it if you are doing Affiliate Marketing. I've heard so many unfortunate stories about other providers closing peoples accounts due to affiliate marketing. However, Aweber and GetResponse have been more supportive of affiliate marketing and are currently the safest choice if this is what you want to do.
Sure, there are more advanced hosting topics to consider, such as Domain Name Servers and multi-cloud connectivity, but this guide is meant to introduce you to the basics. Whether you decide to do build a website yourself or hire coding experts to do the dirty work is up to you. But for now, rest easy knowing you have the information to get started in taking your business online.
Even if you don't sign up for those web hosts, you should look for services that offer similar features. You'll want a WYSIWYG editor that lets you adjust every page and add images, video, and social links. Plunking down a few extra bucks typically nets you robust ecommerce and search engine optimization (SEO) packages for improved Bing, Google, and Yahoo placement. Most advanced web hosting services include at least one domain name, free of charge, when you sign up.
Things to look as you vet hosts for ecommerce include drag-and-drop store builders, Secure Socket Layer (SSL) software for safeguarding financial transactions, and email marketing plug-ins, so that you don't have to work with an outside vendor to promote your business. There's nothing wrong per se with using an unconnected marketing service, but anything that adds convenience means more time to spend on the rest of your business. For more in-depth advice on getting started selling online, you should consider our story on the 6 Factors Companies Need to Consider When Choosing a Web Host.
None gets the job done better Editors' Choice award-winning Wix ($4.08 at Wix) . It has a drag-and-drop interface, and all elements of the site are customizable. It doesn't cost a cent to get started with Wix, but you'll want to go premium, starting at $5 per month for a domain and scaling upward to $25 per month for unlimited monthly data transfers and 20GB of storage.
InfusionSoft is the tool of choice for serious marketers. If you run a six figure online business or have a list larger 50,000 subscribers, this may be the tool for you. InfusionSoft combines your shopping cart with email marketing, so you can do complex things like segregate your buyers from your subscribers or mail specific sequences to specific people. You can also send physical postcards from InfusionSoft. InfusionSoft isn’t cheap. The monthly subscription is in the hundreds, and there’s a four figure setup fee. It’s geared towards companies that are already successful and need powerful solutions, rather than startups.