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For example, Google has registered:,,,,, and many many more. They all redirect users to the main: domain name, but they bought all of them because they didn’t want other people to run phishing and scamming websites and tricking people into thinking they are actually on Google when in fact they were getting scammed and hacked.

A good domain name is in the eye of the beholder. If you are looking for a domain name for your new startup then something brandable is a good choice. However, if you are looking for domain name for your new blog about dogs, then it’s best to use something descriptive. For most purposes we recommend using a .com domain, but .net and .org domains can also work well.
It doesn’t happen that often, but trust me sometimes it does. For instance I had 3 domain name ideas for a blog of mine that I started a while back, out of the 3 domain names, I had 2 that were really good and couldn’t decide between them, so I said it’s best to take some time off, do some other things and then come back and see which one I like the best.

Is the domain name REALLY that important fo SEO? I googled ‘choosing domain’ and found this post. I clicked on the title of the post (which is what is highlighted in bold in the results) before I even knew your domain name. No one is going to Google because no one knows you exist until they find you based on the content they were looking for.