The Internet has taken the world into its hands. Now, there is a great access to great things, so the trend of internet marketing is also increasing day by day. People can now make money by just sitting in the rooms and working on the laptops. Google Adwords is a form of online advertising in which the advertiser pays for the display of their advertisements on different websites to the web users of those sites. It is an opportunity or platform for online marketing and business that has been created by Google.
How can a marketer start:
1: Adwords Account
For starting such advertisements, first of all, an Adwords account is needed which can be created by using the same or different Google account. To set up the account, an individual need to fill in some of the information like the location and time etc. Furthermore, some details regarding the bills are also needed.
2: Structure of the Account
The next thing that an individual will need is to ponder over the structure of the account. A rational, cogent and valid structure of an account will lead to more relevant clicks and will also help to maintain the account. Moreover, it also depends on the company goals. For instance, if an individual want to run a single campaign then the account structure will be simple but if he wants to run more than one campaign then it will need a bit of extra attention. Both of the accounts are likely to have its own ad groups and each ad group has specific keywords, ad text, and landing pages.
3: Keywords are also important:
It is also important to choose the keywords effectively and that keyword must match with the ad which is created. AdWords actually allow the advertisers to opt for an appropriate keyword that is relevant to the business. The advertisers can bid on the keywords rather than buying it because the AdWords ensure that the advertisers with low budget can also succeed.
- Writing Ads:
Once the keyword is identified, the next task is to write the advertisements. The advertiser should be crystal clear about his offers. He can add captions to attract the customers and should use sentences in a way that is interesting enough to entice the customers. The choice of language and a bit humor can make the product interesting for the customers. Another way to attract the customers is to make promises or guarantees like a money back guarantee if the product does not suit him.
- Strength of your Account:
It is also important to regularly evaluate the strength of the account. AdWords Performance Grader can help to evaluate the strength of a marketer account. It may take 60 seconds or less but is a helpful and unique tool that can provide insight into the account performance.
Benefits of Google Adwords:
It has a large number of benefits, some of them are listed below
- The conversion rates and cost per click are measurable.
- The targeting ability of an AdWord is also very high and effective.
- It can allow location, mobile, time, language and auto targeting.
- It is cost effective.