As we approach the final month of the current year, we can very confidently conclude that 2016 has been a great year for internet marketing. Being a technology driven industry the growth and innovation will continue without any slowing down. As we approach another promising year ahead of us, marketers are already looking at new ways of using internet to promote their products and services and gain an edge over their competitors.
Below are five different ways that internet marketing will be reinvented in the year 2017:
- Augmented Reality:
In 2016 one of the most popular and successful app was Pokémon Go. No one had predicted that this type of an augmented reality game would become one of the biggest revenue generators of the year. Keeping this concept in mind, marketers are hoping to see more AR rich marketing and advertising on the internet. There is a huge potential for growth and development in this sector and brands can gain a lot through this new and innovative form of marketing.
Taking on with Live Videos:
In 2016 we saw that option of live streaming of videos and events was made available through various platforms like Facebook. With racing internet speeds and multiplying number of smart phone users, live streaming of videos is becoming the latest trend on the media websites. Marketers can also cash on to this opportunity and provide a better content to their customers in promoting their brands. 2017 will definitely see internet marketing reinvented through this amazing and captivating technology.
Data Visualization involvement:
Marketing experts of all kinds and genres are dependent on vast quantities of data and information to design and implement marketing campaigns for various products and services. Internet has always been an amazing source for collecting such relevant customer data and information. However, with the introduction of a large number of data visualization tools and applications, it is now even more easy to analyze and interpret this collected data. This will enable the marketers in understanding the trends and actions of the customers in a much better way. Experts in the field predict that in the year to come, almost all marketing companies would be using such technological tools to make improvements in their marketing analysis.
As the number of people using the internet is growing with such a large speed, the pool of businesses or marketers is also increasing rapidly. Especially looking at the figures of social and content websites we can see that consumers are the same, but the advertisers struggling to capture them are flooding the internet. With this tremendous growth in the number of marketers it is very difficult to get a share of the market. So, in 2017 we see are more targeted and niche oriented approach towards marketing. Personalized and market specific efforts will be made popular.
Dense Content Marketing:
With so much of information flowing through the internet, it has become a large flood of content. But consumers’ attention levels have decreased. So marketers will be focusing more towards densely publicized marketing contents, to attract the attention of their potential customers.